This Is Amphibia.

We're a digital-led creative agency in the business of bridging the gap - not just in terms of the mainstream-digital divide, but also in terms of the unique needs and requirements of each business. We provide solutions to efficiently REACH customers, with strategies that enhance the user EXPERIENCE while achieving more effective ENGAGEMENT and reliable INTELLIGENCE to better understand their customers.


We approach every project we undertake as an opportunity to identify and bridge a gap in order to help our clients achieve sustainable results.


The GoGolf program is a new initiative by the Malaysian Golf Association (MGA) to rejuvenate and evolve the golf industry. Amphibia proudly partners the MGA to help develop programs, innovative ideas to communications to continually engage the golfing fraternity in Malaysia.

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while."

- Steve Jobs -

What We Do

Our integrated solutions incorporate the best of ALL possible worlds.

As a digital-led agency, our foundation is in the digital sphere. However, we operate on the belief that great ideas should be media and channel-agnostic; that's why our solutions go beyond digital applications and instead revolve around Reach, Experience, Engagement and Intelligence; depending on the business gap we identify, we will peruse a strategic mix of marketing solutions at our disposal to create holistic and sustainable results. Because bridging the gap means bringing the best of all worlds together; and that's what Amphibia is all about.

Campaigns & Integrated Communications (ATL/Online)

Creative & Design
Digital Strategy
Media & Content: Planning & Strategy
Content Planning & Strategy
Mobile App & Web Development
UI/UX Design: User Experience Design

"An idea that is not dangerous is unworthy of being called an idea at all."

- Oscar Wilde -

How We Do It

Our process is a result of over a decade of industry experience, and it drives everything that we do.

Stage 1

Our research and diagnosis process, where we identify the needs, requirements, strengths, advantages and restrictions of our clients. We take an in-depth look into a client's business in order to gain a solid understanding of how things work. This allows us to unravel insights in which to develop engagement and brand strategies.

Stage 2

Insights are the core component of effective ideas, From our interactions with our clients, we analyse our findings and observations to identify key insights that will drive our strategic process.

Stage 3

With the strategy in place, we are now ready to develop our solutions, depending on the needs, requirements and special circumstances of each client. We draw from a vast array of tools in order to deliver the most effective engagement at each touch point, whether it's above-the-line, below-the-line or online.

Stage 4

After the completion of every milestone within a project, we will collate the data we have collected in order to track and measure effectiveness, efficiency and performance. This will help us adjust, improve and refine our solutions in order to optimise engagement and create even better results.

"Coming together is a beginning, staying together is progress, and working together is success."

- Henry Ford -

Who We Are

We are a digital-first, digital-led, digital age agency with a track record in bridging the gap - not just in terms of the mainstream-digital divide, but also when it comes to the issues and challenges faced by our clients. For the past 15 years, we have been providing specialised and customised integrated creative solutions in order to build engagement, deliver effective results and, most importantly, help our clients realise the full potential of the digital eco-system. Our solutions are media and channel agnostic, going beyond both digital and mainstream and instead focusing on these core elements; Reach, Engagement and Intelligence.

It's our way of doing business that allows us to go beyond providing creative services, and instead create real business results by helping our client bridge the gaps that are holding them back. Connect us to find out more.

"The true sign of intelligence is not knowledge but imagination."

- Albert Einstein -

The Team

The people who drive the business.

Gary Tay

CEO / Founder

Bobby Chan

Creative Director

Timothy Wong

Chief Finance Officer

Saravana Kuma

Account Manager

Christoffer Tan

Account Manager

Want to meet our people face to face? Connect with us now.

"Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work."

- Stephen King -


Available positions

"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."

- Charles Darwin -

Contact Us

We bring a personal and effective approach to every project we work on, which is why our clients love us. Get in touch with us.

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