SIR TALK-A-LOT RECRUITED TO LAUNCH HAPPY’S 1MILLION MINUTE CAMPAIGN
By garytay • Sep 5th, 2009 • Category: AMPHIBIA NEWSAmphibia Digital recently launchd the re-vamped Happy.com.my web site with a new user interface and new enhancements. Besides the launch, the agency also recently launched a new tactical campaign, recruiting Sir Talk-A-Lot to help spread some happiness.
The campaign targeted to help announce the 1 million free minutes given away by Happy Prepaid was conceptualized by the creative team in Amphibia. The chatty Sir Talk-A-Lot, a persona of medieval character Sir Lancelot, ventures in a realm where he sends a message of goodwill and spread happiness in his little realm.
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