Under the covers, we’re a cosy creative digital agency. While in the early days, Amphibia Digital has always been known as the ‘Internet Grease Monkeys’, over the past couple of years we have transformed our business into front-end digital communications and marketing company. The company which started out as Digital Commerce Malaysia (or more popularly known as DCM) was initially a web application solution business. Establishing itself in the early years of the internet industry as one of the few Malaysian web solutions companies to develop and retail its own Content Management System (CMS).

Over the years, its business shifted towards content development, maintenance and support. In 2008, began the transformation of the business shifting its focus from solution to services. Today we offer our client-partnerships with a wider array of services and resources, as one of the few homegrown digital agency.

Founded by Gary Tay, a 12-year veteran in advertising and communications, Gary worked in a variety of multi-national ad agencies including Backer Spielvogel Bates (BSB Malaysia) and Leo Burnett. His experience included working on brands such as Dutch Baby, Sime Tyres, Sony Malaysia, Marlboro Classics, Standard Chartered Bank, Carlsberg etc. He went on to manage the interactive division in Leo Burnett, called ‘iLeo’ before pursuing his Masters in Technology Management in 2001. The same year, DCM was estalished.

8 years on, Gary again reunited with his colleague from Leo Burnett, Harish Subramaniam in 2008. Harish on the hindside, started his career in 1997 with Poppe Tyson/Modem Media, then one of the leading Interactive companies globally which setup in Malaysia. He later joined NeuroWeb which he worked on Maxis, BonusLink, Shell, AIG, Celcom… It wasn’t until 2000, that Gary and Harish first met when they teamed up for the first time as colleagues in Leo Burnett Interactive.

Harish took over from Gary, and ran the interactive unit for 8 years before the two of them teamed up again at DCM (later re-branded as Amphibia Digital). During his tenure at ARC Worldwide digital interactive, Harish managed to grow the business, hire some key talent and win awards in Kancils, DMAM and Asia Interactive Awards. Harish worked on Malaysia Airlines, Petronas, Philip Morris, Yahoo!, Johnnie Walker and many other local and multinational clients. Harish was involved in Formula 1 related events developing digital interactive solutions. Also together with his team developed probably the only Formula One & MotoGP 3D motion simulators.

Over the 9 years in business, Amphibia Digital has build up an impressive portfolio of client-partnerships which include MBF Cards, Bonuslink, Samsung Malaysia, YTL Hotels, E&O Hotels, Iris Corporation and today, we work on brands such as Al Rajhi Bank, Aeon Credit Service, Subang Skypark, Qualitas, 4As and Adoimagazine. Most recently, Amphibia Digital picked up the Happy Prepaid, Qualitas, INTI Laureate, Schick Malaysia busineses including taking assignments from Career Xcell, Realmart, OgilvyOne, MRM and Bates141.

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