A variety of web initiatives will be deployed to achieve the goals of the programme, which includes Facebook, Twitter, Youtube, a series of email and online advertising campaigns. Amphibia Digital will be entask to deliver the various campaigns and web initiatives throughout the next 2 months leading up to the event.

"We are proud to be associated with the YES2009 movement, which involves youths across Southeast Asia and Asia", commented Harish Subramaniam, Deputy CEO of Amphibia Digital and Co-Director of Digital Development for YES2009. "The mass deployment of various web tools and social applications will be key to our campaign, and it also underlines our emphasis towards to future i.e. communicating with the youths and the application of these mediums."

YES2009 will feature legendary speakers such as Sir Bob Geldof, Bollywood Icon Amitabh Bachchan, Former Chess World Champion Garry Kasparov, Twitter Co-founder Biz Stone, Facebook’s Market Development director Rand Zuckerberg and many more.

Visit the YES2009 site >>