DiGi So Easy to be famous

We develop an online campaign to support and build awareness for the launch of the DiGi Prepaid traditional campaign, with the tagline “So Easy”.

To ride on youth seeking ways to make themselves popular, i.e. the SS factor (Syok Sendiri). The campaign was called “So Easy To Be Famous”. We proposed the use of the DiGi TVC and another poplar music video spoof, where viewers can place their faces on the videos and share it with friends on Facebook, their blogs and even email it. Participants who submitted their faces were also featured randomly on Rich Media Online Banner ads running on MSN, Yahoo and a variety of Malaysian Portals.

Over 29mil faces were delivered within a 2month period.441 videos were submitted and 549 photo (Ecards) were created. One of the videos had over 105,774 views.